Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2
The media sector had another day of solid gains following Monday’s FTSE rally.Carlton and Granada continued to outperform the sector, buoyed by news they are to collaborate to win advertising. The key stocks rose 7.99% and 6.55% respectively.In broadcasting Capital Radio was seen gaining, up 8.29%, cheered by further speculation over consolidation in the sector.… Continue reading Sharewatch
The current obsession with celebrity appears to be growing with showbiz-driven titles seeing circulation increase significantly in the latest set of ABC results. The sector, which has attracted notable interest from advertisers, is so buoyant that publishers are planning a number of new launches to capitalise on the seemingly insatiable desire for high-profile gossip. However,… Continue reading Feature: Gossip Mags Achieve Celebrity Status
ABC results for the six-month period ending June 2002 saw an impressive performance from Emap’s niche-market heavy metal favourite Kerrang!, which was the biggest mover in the sector with a 60% increase in circulation year on year (see ABC Jan-Jun 2002- Music Titles). Figures from Nieslen Media Research show that the title also managed to… Continue reading ABC Follow-Up Report: Adverts in Music Titles
Translucis has secured two separate contracts to promote T-Mobile and UIP’s latest film release in 280 bars and clubs across the country.Both campaigns will run across the company’s Magnetic network and according to research carried out by Translucis will reach about 1.3 million 18-24 year-olds per week for a two week period (see Translucis Ad… Continue reading Translucis Secures Big Brand Ad Deals
Online and broadcast platforms complimented each other in building up audience figures for Big Brother 2002, according to the latest research from Nielsen/NetRatings.Data shows that peaks in television viewing coincide with peaks in daily internet traffic, suggesting that those logging onto the web, would also tune into the television programme. Both platforms achieved record audiences,… Continue reading Big Brother’s Cross-Media Platforms Deliver Audience
A range of industry figures gathered at last night’s MRG evening meeting to hear the Wireless Group’s Bill Ridley, Carat’s James Smyth and Justin Sampson of the RAB discuss the contentious issue of radio audience measurement.Following Kelvin MacKenzie’s renewed criticism of RAJAR’s diary system, Ridley explained that the Wireless Group has been trialing a new… Continue reading MRG Evening Meeting: The Future Of Radio Audience Measurement
ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the… Continue reading ABC Follow-Up Report: Adverts In Women’s Monthly Magazines
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year.The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been blamed… Continue reading UK Digital Market Stands Still For Now
The Times is expanding its offering with the launch of a new weekly property supplement Bricks and Mortar at the start of September.The new supplement will be 32-pages long in a stand-alone tabloid format and will be included in Friday’s edition of the paper. It will only be distributed in southern editions of The Times… Continue reading The Times Launches New Property Supplement
