Pub media may be a relatively niche medium but there’s a lot more to it than branded beer mats and novelty point-of-sale promotions. These days the average pub media contractor has an arsenal of weird and wonderful creative opportunities at its disposal, allowing advertisers to deliver highly targeted campaigns to an affluent youth audience.Research from… Continue reading Feature: Pub Media Pulls In The Punters
Granada Enterprises has secured McDonald’s as the sponsor of a new series of Popstars, called Popstars: The Rivals, which will air on ITV1 this autumn.The deal, brokered by Starcom Motive, includes full broadcast sponsorship of the show, which will create a girl-band and a boy-band to compete against each other in the charts. McDonald’s branding… Continue reading Granada Pairs Popstars With Fast Food Brand
ISBA has hit back against a proposed levy on the advertising of fatty, highly processed and fast foods proposed by left of centre think tank DEMOS in a report last week.The levy would fund a national Health Promotion Agency to promote fruit and vegetables, but ISBA thinks that blame for bad eating habits should not… Continue reading ISBA Responds To DEMOS ‘Unhealthy Food’ Ad Levy Proposal
More than 11 million people used interactive TV or SMS text messages to cast their Big Brother 3 eviction votes during the first six weeks of the show, an increase of 52% on last year, according figures released by the Mobile Data Association.The figures show that SMS messages accounted for 24% of all interactive eviction… Continue reading Big Brother 3 Boosts June’s Text Message Total
The ITC has ruled that ITV1’s flagship daytime show This Morning breached two sections of the Code of Programme Sponsorship during programmes broadcast at the end of April this year.A complaint was received regarding a series of “specials” entitled “This Morning Transform Your Garden” during which a public garden on the Thames was given a… Continue reading Garden Competition Broke Sponsorship Code, Rules ITC
Global sponsorship solutions company, SponsorClick, has launched a new service allowing advertisers to assess the benefits of sponsorship activity.The SponsorRatings division has been set up to evaluate the potential of sponsorship deals and will act as independent advisor to to both advertisers wanting to asses future partners and sponsor seekers wanting to prove their value.The… Continue reading New Service Assesses Benefits Of Sponsorship
BMW has run into trouble with the ASA over advertising for the new Mini. A number of complaints were recieved about a national press advertisement in the “Mini Adventure” series which showed a young man taking his father’s Mini out without permission, but managing to bring it back without a scratch, because, as the advert… Continue reading Mini Runs Into Trouble With Adventure Ad
As the fallout from the WorldCom scandal continues, UK media shares dropped in value once again during yesterday’s trading. BSkyB was among the worst sufferers, losing 6.47%, while WPP dropped 5.56%.Ahead of the interim results it released today, Reuters also suffered, shedding 24˝p or over 7.5% of its value compared to the closing price on… Continue reading Sharewatch
H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence
With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?
