One in four UK adults aged between 16 and 34 watched England get knocked out of the World Cup finals at work, at the pub or at another out of home location, according to research carried out by Initiative Media and The Mobile Channel.The research, which surveyed 350 16 to 34-year-olds to find out what… Continue reading Young Adults Venture Out To Watch England Versus Brazil
Yahoo! UK and Ireland has appointed former business development director of Viacom Outdoor, Alison Reay, as its new sales director.Reay, who replaces long-standing commercial director Lee Thompson, will be involved in the next phase of Yahoo’s business strategy and as such will be responsible for marketing the company’s online solutions and developing the Yahoo! brand.… Continue reading Yahoo! UK And Ireland Appoints New Sales Director
The World Cup has been the most popular online sports event in history, according to the latest figures from Nielsen/NetRatings.The research shows that a total of 3.7 million people from 17 countries have visited the official FIFA World Cup website since the tournament began. David Day, international analytical services director at Nielsen/NetRatings, said: “People have… Continue reading World Cup Wins On The Web
The continuation of Yorkie’s “Not For Girls” campaign, in the form of an FHM advertisment feature and pull out page of stickers, prompted a complaint to the ASA saying that it was degrading to women. The ASA was also concerned that references to “vast amounts of alcohol was offensive and likely to breach the Alcohol… Continue reading Yorkie Let Off The Hook For FHM Ad
WPP, which saw shares slip on Monday (see Sharewatch) after announcing that it would probably miss its profit margin target this year (see WPP Issues Profits Warning In Continuing Difficult Conditions), had a more positive day yesterday. Stock rose 3.25% to close at at £5.71˝, an increase of 18p on the day before.Cable & Wireless… Continue reading Sharewatch
Rail and metro media has suffered in the past due to the lack of opportunity within the sector and the undesirable state of the nation’s rail network. However, the sector has seen a number of developments over the last five years and with revenue expected to top £142m by the end of this year (Outdoor… Continue reading Feature: Rail And Metro Media Gets On Track
The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch.“The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation among… Continue reading Outlook For 2003 Is Worsening, Says Merrill Lynch
Nine out of ten regional press campaigns are effective in raising brand awareness and increasing the propensity to buy, according to the initial findings of a study commissioned by the Newspaper Society.The study, which is the largest of its kind ever to be undertaken, shows that local press delivered an average 77% increase in advertising… Continue reading Regional Press Ads Are Effective Says Research
Future Publishing is launching a regular special edition of its Metal Hammer music magazine aimed at the younger and more mainstream section of the nu-metal market.Each edition of the monthly Metal Hammer: Special Editions is dedicated to a different band and comprises of an A1 poster and an eight page interview of that month’s chosen… Continue reading Future Publishing Gives Music Fans More Metal
The rate of TV licence fee evasion has dropped, despite the DCMS’ use of a new statistical model thought to provide a more accurate picture.Statistics from the new DCMS-owned model suggest that evasion has dropped from 8.8% in March 2001 to 7.9% in March 2002. Whereas the old system focused on the numbers of households,… Continue reading Licence Fee Evasion Falling, Says DCMS
