69% of the population aged 7 and over are now cinemagoers, according to the latest CAVIAR survey released this week. This is an increase of 4 million people year-on-year. The proportion of people visiting the cinema at least once a month is now 14%, compared with 11% in the last survey.
The top film of the year, Jurassic Park, achieved 14.2 million viewers and was popular among all ages. Cinema going is most popular among the 18-24 age group, Bram Stoker’s Dracula achieved the highest profile among this audience, with 44% of the film’s audience falling into the 18-24 category. The most popular films for the 35+ group were Sommersby and Much Ado About Nothing, the latter also attracted a high ABC1 profile, of 83%. The Crying Game was the film most seen from an art house release list and was popular among 25-34 year olds.
24 films were seen by over 2 million cinemagoers in 1993, compared with 21 films in 1992 and 14 in 1990.
Regular Cinemagoers
Age
1992
1993
%Ch
7-14
890,000
1,187,000
33
15-24
2,494,000
2,912,000
17
25-34
1,180,000
1,579,000
34
35+
1,031,000
1,460,000
42
All
5,594,000
7,139,000
28
Top Films
Film
Audience
Jurassic Park (PG)
14.2m
The Bodyguard (15)
7.2m
Home Alone 2 (PG)
6.1m
Sister Act (PG)
5.4m
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