Channel 4 is claiming a successful February in terms of 16-34 year old viewers in particular boosted by The Real Holiday Show and Hearts and Minds.
Barb figures show that 16-34s in satellite homes are viewing more Channel 4, with year on year viewing growing at over twice the rate of terrestrial only homes. February’s share of viewing for Channel 4 rose by 8% in satellite homes compared to a 3% rise in terrestrial only homes.
C4 SHARE OF VIEWING – 16-34 YEAR OLDS
FEB’94
FEB’95
%CH
TERRESTRIAL ONLY
14.20%
14.60%
3
SATELLITE HOMES
8.00%
8.60%
8
TOP 16-34 PROGRAMMES
TVR
% SHARE
1 Brookside
19.5
46
2 Cutting Edge
17
37
3 Roseanne
13.2
36
4 The Real Holiday Show
12.3
32
5 Blue Steel
12.2
48
6 E.R
11.9
30
7 Jo Brand/Cakehole
10
35
8 Hearts and Minds
9.9
33
9 Meet The Applegates
8.6
35
10 Ellen
8.4
25
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