Cinema Ad Achieves 60% Recall Among Children

The latest recall study from the Cinema Advertising Association focused on 9-14 year old cinemagoers that had been exposed to an ad for the Cartoon Network. Over 60% of the cinemagoers could recall the Cartoon Network ad and 59% gave an accurate description of the ad the following day. Of those who saw the ad, 72% said they enjoyed watching it.

The ad appeared to have a positive effect on the children’s perception of the Cartoon Network, with 70% agreeing that the channel has a variety of cartoons and 54% agreeing that it shows a cartoon they like to watch.

94% of those interviewed agreed that they really look forward to going to the cinema and 80% agreed that they would like to go more often. 70% agreed that ads at the cinema look and sound better than on television.

The research was conducted by Gallup in July among 346 cinemagoers in the 9-14 age group.

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