Cinema Admission Figures Continue To Break Records

Record-breaking cinema admissions have been recorded for the second successive month. The latest figures from the Cinema Advertising Association (CAA) show that films like Star Wars: The Phantom Menace and Notting Hill pushed admissions during July to a massive 14.6 million, the highest recorded since July 1971.

Average weekly admissions were 3.3 million, an increase of 48% compared to the same period last year. This continues the record-breaking results recorded in June which saw a 61.9% rise in admissions on the same period last year (see Cinema Achieves Best June Admissions In 27 Years).

The high figures reflect the success of Star Wars: The Phantom Menace, which has grossed £42.9 million, making it the highest grossing film of the year so far and expected to become the largest grossing UK film ever. Its UK opening was the highest opening weekend for a UK movie, taking £9.5 million.

Notting Hill also continued to do well in July. It has already taken over £29 million at the box office and is at present the 8th largest film of all time. It was the first British film to earn more than $100 million in the US.

Carlton Screen Advertising also predict a rise in admissions during August; they believe that Star Wars and Austin Powers 2: The Spy Who Shagged Me will push admissions by 12% compared to the same period last year.

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Cinema Advertising Association: 0171 534 6363