Cinema Adspend Rises By 63% In November
November was a strong month for cinema advertising with advertisers investing a huge £25.2 million in the medium, a 63% increase on last year’s figure, according to the latest results from the Cinema Advertising Association.
Satellite giants BSkyB spent £1.3 million on cinema advertising, with mobile operators Orange spending £1.1 million with their out-of-reel sponsorship. FMCG giants Proctor and Gamble also spent a impressive £898,000 on cinema advertising in November 2004.
The string of high profile releases in November resulted in this dramatic increase in ad spend, with the much anticipated sequel Briget Jones: The Edge of Reason dominating the box office and taking a huge £7.1 million in its opening weekend. The film performed well, achieving a total of £27.9 million by the end of the month. This was followed closely by Pixar’s The Incredibles which took over £6.3 million on its first weekend.
| Top Ten Films At The UK Box Office During November | ||
| 1 | Bridget Jones: The Edge of Reason | £27.90 |
| 2 | The Incredibles | £10.80 |
| 3 | The Grudge | £7.30 |
| 4 | Shark Tale | £3.10 |
| 5 | Finding Neverland | £2.50 |
| 6 | Bad Santa | £2.10 |
| 7 | Ladies in Lavender | £2.10 |
| 8 | The Manchurian Candidate | £1.50 |
| 9 | Veer Zaara | £1.50 |
| 10 | After the Sunset | £1.50 |
| Source: CAA | ||
Horror flick The Grudge grossed £7.3 million throughout November and kid’s favourite Shark Tale continued to reel in the audiences bringing in a further £3.1 million for producers Dreamworks. Johnny Depp and Kate Winslet brought in £2.5 million in Finding Neverland.
CAA: 020 7534 6363
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