UK flag US flag FR flag
|

Clear Channel rolls out 300 new sites

Clear Channel rolls out 300 new sites

Clear Channel Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.

The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.

Clear Channel’s new initiative will build on the outdoor ad company’s presence in Scotland, which already has contracts in Edinburgh and Aberdeen.

The new signs will replace the existing blue tourist signs in Glasgow, situated on key routes including London Road, George Square and Buchanan Station.

Dave Huckerby, Clear Channel Outdoor’s development director, said the company has worked closely with Glasgow City Council to develop an “integrated street furniture strategy” in line with the “topography and character” of the city.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs