The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.
The news follows a successful soft launch period, which saw the CMA help brands including Zurich Municipal, REED and The Children’s Society find suitable agencies to match their content marketing strategies.
The service will see the CMA manage the full selection process, including the hosting of ‘chemistry meetings’ and the organisation of the final pitch stage.
“The CMA represents some of the most trusted content marketing agencies in the world and we are happy to offer this free service to any brand looking for a best in class content marketing partner,” said Clare Hill, managing director of the CMA.
“We’re proud to launch CMA Advance, offering it as a further benefit to our members, and we look forward to matchmaking more brands and agencies over the coming months.”
Gordon Wilmott, head of marketing at Zurich Municipal, said that working through CMA Advance was “seamless” – from sending out the brief, to arranging chemistry meetings and organising the final pitch.
“The quality of the pitches were not only of an extremely high standard but also helpfully diverse,” said Wilmott. “We are extremely pleased to now be working with our chosen CMA agency and look forward to implementing our content strategy across the business in due course.”
Gill Kirk-Burgess, marketing director, The Children’s Society, said: “The CMA were invaluable partners when we needed to navigate the content marketing landscape and find a supplier to help us deliver our supporter magazine.
“Their advice in developing the initial brief, finding appropriate suppliers and helping us to conduct an initial triage was of great use to us.”
