CNBC And Linkedin In Strategic Alliance

CNBC and LinkedIn, the social networking site for professionals, have announced a strategic alliance including broad distribution of CNBC content across the LinkedIn network.

The alliance will also see the integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC.

Programming initiatives will include community-generated content from the LinkedIn community for broadcast on CNBC.

Under the agreement, CNBC will become LinkedIn’s preferred business media provider and will offer CNBC text, articles and blogs, financial data, and video content selected from its nearly 100 on-air interviews broadcast each day to LinkedIn’s global user base.

Community-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters.

In addition, CNBC will integrate LinkedIn community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.

Mark Hoffman, CNBC president, said: “This is the perfect collaboration between CNBC’s viewer base of well-educated and affluent professionals and LinkedIn’s powerful professional network.

“For quite a while, CNBC has been asked when will it enter professional networking. This question has been clearly answered today with the announcement of this alliance between two companies that provide news, information and products to the highest end audience available on TV and the internet.”

Dan Nye, CEO of LinkedIn, said: “LinkedIn and CNBC’s partnership will present LinkedIn members with up to the minute business intelligence and the ability to engage with other professionals in and around CNBC’s on-air business coverage.

“Moreover, we will be able to draw out insights from LinkedIn’s global user base to generate fascinating new types of business content for CNBC to broadcast.”

Linkedin: www.linkedin.com