CNBC and Savills sign unique TV ad deal

In the first partnership of its kind, CNBC and estate agent Savills signed an exclusive deal that will see CNBC make money depending on how successful a TV ad campaign is.

CNBC will produce 60 second ads to air on the news channel during prime time and will benefit financially from the number of referrals generated and a share of the sale of each featured Savills property.

As part of the deal, Savills will create a new website to host the video content and provide the property details.

Exact figures were not disclosed, but it could provide a respectable revenue stream for the TV channel.  CNBC’s audience consists of “senior high net worth individuals”, which is Savills’ ideal prospective customer.

“This is the first time that the channel has entered into a partnership of this type, and we look forward to developing this concept,” Paul Maraviglia, VP of sales, EMEA for CNBC said.

Across the EMEA region, the channel reaches 130 million homes.