|

Commercial Minutage For March 1993

Commercial Minutage For March 1993

Today MediaTel re-introduces its month by month monitoring of commercial minutes sold, beginning with March (four weeks).

The main interest is of course with the performance of C4:

Daypart Comm.Mins Hours Index*
0600-0930 602 98 88
0930-1230 288.5 84 49
1230-1730 961.5 140 98
1730-2000 556 70 113
2000-2300 657 84 112
2300-0600 798.5 99.8 114
Total C4 3878.5 575.9 96

Source: BARB/SP Consultants.

* Index based on 7 comm.mins/hr.

The official ITC ruling is that a maximum of 7.5 minutes of advertising can be shown in any one hour (an average of 7 minutes an hour over the day). The reason for C4’s higher index in the hours from 5.30pm to 6am is that it has secured the ITC’s permission to compensate for having to show two to three hours of ad-free educational programmes a day, by moving the lost 14 minutes per day to other dayparts.

Total minutage comparisons by station are available. Interestingly GMTV is selling close to maximum airtime despite its disappointing viewing figures compared with those for TV-am last year.

Media Jobs