|
Consumer Magazines Round-Up
- The coming month should see the long awaited launches of junior versions of women’s lifestyle titles Cosmopolitan and Elle. Natmags’ Cosmo Girl and Emap’s Elle Girl are based on a successful US concept, but will launch into a teen market which saw an 11.9% circulation slump in the latest ABC figures.
- Another struggling sector, the Men’s market, will also see a new addition next month. Dennis Publishing is launching a spin-off title to Maxim, in the form of bi-annual Maxim Fashion. Its cover price is to be £3.90 and its target audience men aged 28-34.
- Natmags is resisting the urge to get its claws out over Condé Nast title Glamour’s post-ABC advertising. Prominent inserts and full page ads in the trade press trumpeted the fact that Glamour actually overtook the market leader Cosmopolitan in UK circulation in the Jan-Jun audit. In fact Cosmo still leads the field when overseas sales are also taken into account, but its publisher has chosen not to launch a counter-attack.
- Bristol based Vision publishing is launching a new offering into the dance music market, with Juice. Aimed at fans of UK Garage music, it will launch in October with an initial print run of 30,000…
- …Meanwhile, the trad musicians are being targeted by MB Media with the launch of Guitar Buyer, a monthly title priced £2.90 and aimed at guitar players aged between 15 and 30. The editor is Jordan McLachlin, former features editor of Future’s Guitarist.
- Emap health title Top Santé has undergone a revamp including the introduction of a glossier, heavier cover and better quality paper, as well as new typefaces. The publishers are said to have invested £250,000 in promotion for the title, which saw a 13% period on period increase in the latest ABCs lift its circulation above 180,000.