Magazine publisher Hearst UK has appointed Farrah Storr as ELLE UK‘s new editor-in-chief, replacing former editor Anne-Marie Curtis.
Storr had been editor-in-chief of ELLE‘s sister magazine, Cosmopolitan, since 2015, prior to which she was launch editor of Women’s Health – which Hearst claims was the most successful women’s magazine launch of the decade. She is also a board member of the government advisory Social Mobility Commission.
In her new role, Storr will oversee ELLE UK‘s print, digital and experiential outputs. She will be supported by creative director Tom Meredith, digital editor Natasha Bird, and deputy editor Kenya Hunt.
“ELLE is a truly iconic brand, which is steeped in style history, and I am incredibly proud to be taking the helm at such an exciting time in our industry,” Storr said.
“My aim is to deliver impactful content, initiatives and experiences, which will play a significant role in our audience’s lives. I cannot wait to join the talented team and lead the next phase of ELLE’s journey.”
Elsewhere, Hearst UK’s CEO James Wildman added: “Farrah has a proven track record in delivering strong results in the world of aspirational women’s media.
“She is whip-smart, highly creative and commercially savvy. I am excited for her planned vision of the brand.”
A new editor-in-chief of Cosmopolitan UK has yet to be announced.
Meanwhile, Harper’s Bazaar‘s fashion director, Avril Mair, and beauty director, Katy Young, have had their remits expanded to group fashion director and group beauty director across both Harper’s Bazaar and ELLE, respectively.
According to Hearst, this is to “foster greater collaboration” to benefit both audiences and advertisers across the fashion brands, as the publisher sees a “significant” opportunity for customers in “optimally aligning their brand combination”.
