Daily Star slashes cover price
The Daily Star has cut its cover price by 15p to just 20p, making it the cheapest national daily newspaper.
The price cut makes the title 30p cheaper than the Daily Mail, 20p cheaper than the Daily Express and Daily Mirror, and 10p cheaper than The Sun.
The Sun slashed its national cover price to 30p in August, following several regional pricing tactics (see The Sun Slashes Its Cover Price Across The UK).
The Daily Star advertised its new price across its front page today, with a caption reading “10p cheaper than the Sun – and 10 times more fun”.
A double-page article on pages four and five also said: “Today the Daily Star is cutting its cover price to a credit crunch-busting 20p. This makes us officially Britain’s best value national newspaper.”
According to the latest ABC release, the national daily newspaper market was down 5.3% overall in September, with all titles in the analysis showing circulation declines (see ABC National Newspaper Round-Up: September 2008).
The Daily Star was down by 9% year on year, leaving it with a circulation of around 731,000, while the Sun remains the daily title with the highest circulation at almost 3.2 million copies, despite dipping by 1.8% year on year.
Daily Star: www.dailystar.co.uk