Daily Telegraph Signs Ad Deal With Thus Group

The Daily Telegraph has signed a deal with Thus Group to promote it’s Overdrive campaign targeting small and medium sized businesses.

The deal will see a 16-page tabloid supplement on office-based communications appear in the Daily Telegraph on 30 May. The supplement will feature competitions and advertorials designed to raise awareness of Thus Group’s Overdrive campaign and promote its Demon brand among businesses.

The promotion, which will also have an online presence on telegraph.co.uk, will be supported by a direct mail campaign targeting 30,000 IT decision makers and a poster campaign in newsagents.

Display ad director at the Telegraph Group, Chris White-Smith, said: “We are steadily building our presence within the IT and telecommunications sector through a variety of creative solutions built around a central core such as an award scheme or supplement.”

According the monthly ABC results for April, the Daily Telegraph has seen circulation decline by 1.4% year on year to 1,006,380, down from 1,020,800 in April 2000.

A number of newspapers have secured advertising deals over the past month. Last week the Independent announced that it had signed a series of sponsorship deals worth over £600,000 (see Independent Strikes £600,000 Of Supplement Deals) and prior to that the Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East (see Evening Standard Goes Italian With Ad Deal).

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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