Dennis Adds New Automotive Title To Magazine Stable

Dennis Publishing has acquired a majority shareholding in car magazine Evo with immediate effect. The title will increase the proportion of motoring titles in the Dennis portfolio, which is currently dominated by computer and gaming magazines, as well as men’s title Maxim.

Evo was launched in 1998 by Evo Publishing. In its first ABC audit it had around 35,000 readers, but this audience had grown to over 41,000 in time for the latest set of figures. Sources at the company say that while it is early days, it is not thought that Evo will merge with Dennis’ own motoring title, Auto Express . Instead the two will run alongside each other, hopefully in a mutually complimentary manner.

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