DoubleVerify measurement platform launches in Europe

Digital media data platform DoubleVerify has made its measurement solution available in Europe,  Mediatel News can reveal.

DoubleVerify first launched its Publisher Suite (DVPS) in December to enable publishers to be “more data-driven while managing revenue, quality and yield all in one place”.

The DVPS offers unified analytics, campaign delivery insights, media quality insights and automation, industry benchmarks, and video delivery automation.

The first European publishers to use this solution include AutoTrader Group plc, Zoopla and SkyScanner.

“DVPS has enabled the dual benefit of vastly improved data visualisation for our clients and increased operational efficiency in the analysis and reporting of a number of ad cost and quality parameters,” said Joseph Harake, head of ad sales at Zoopla. “These include: viewability, yield, delivery, inventory availability and discrepancy resolution across both programmatically and direct-sold inventory.”

This launch comes as DoubleVerify acquired Berlin-based company Meetrics in a bid to further increase its presence in Europe.