Ebuzzing and Teads merge, IPO likely next year

Video adtech companies Ebuzzing and Teads are to merge with an eye to list on the stock exchange next year.

The ‘Ebuzzing and Teads’ group, which will see both entities remain independent, now has over 300 employees in ten countries and had a turnover of $70 million in 2013. The group expects turnover to exceed $100 million in 2014.

The projected growth for 2014 means the group is planning on going public on the NASDAQ in 2015.

In the last three years, online video ad spend has increased almost five-fold (487%), according to the IAB and last year Forester Research said online video advertising spend reached $5 billion, and is expected to exceed $8 billion in 2015.

In line with the growth, Ebuzzing and Teads have developed a suit of new video advertising formats called Outstream. Outsream is video advertising that sits outside of the video stream and instead is placed within any other type of content – such as between two paragraphs of an article.

Commenting on the merger, Pierre Chappaz, president and CEO of the Ebuzzing and Teads group, and Loïc Soubeyrand, CEO of Teads, stated: “We respect each other immensely and the complementary nature of our business models, together with the consolidation of the video advertising market and the desire to create a powerful group at international level naturally brought us together to make this merger happen.

“This is the beginning of an incredible journey which will benefit our clients, teams and shareholders.”