Elle Secures Big Brand In-Store Promotion Partners

Hachette Filipacchi’s flagship fashion title, ELLE, has secured a deal with make up manufacturer Clinique and clothing brand Warehouse to promote itself alongside their products in stores from 5 March.

The promotion will see a free special edition of ELLE being offered to Clinique and Warehouse customers as the magazine seeks to align itself with aspirational yet accessible fashion.

The deal follows the fashion title securing Levis to sponsor its annual style awards in a six-figure sponsorship that runs in several issues of magazine throughout 2004 and includes a joint event logo and an editorial presence (see Elle Secures Levis For Style Award Sponsorship).

Commenting on the initiative, publisher Lara Wilkins said: “This special issue will give ELLE readers, both current and new, exclusive content and offers to cement our position as the world’s biggest-selling fashion magazine. In Clinique and Warehouse we have the perfect environment to communicate ELLE‘s brand values.”

The latest ABC results for the six months to December 2003 reveal a slightly lacklustre performance for Elle, which saw its circulation dip by 5.3% year on year to 201,309, down from 212,505 in the same period the previous year.

Earlier this week Hachette Filipacchi came together with girl’s portal mykindaplace.com to offer advertisers the opportunity to target teen consumers with integrated magazine and online campaigns (see Hachette Teams With Teen Portal In Advertising Deal).

Hachette Filipacchi: 0207 150 7171 www.hf-uk.vo.uk

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