Emap Advertising Launches New Consumer Insight Panel

Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.

“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media titles including FHM, New Woman, More, Kerrang, Kiss, Magic, Empire and Grazia.

Panel members will be sent monthly email questionnaires addressing the most pressing issues of the day, from the role of media in leisure time, to acceptance and uptake of new media, to the factors that influence brand trust.

The Inside will inform campaigns in the developmental stages, whilst the design of the panel will allow the research to remain flexible with the option to tailor the questionnaire to address issues currently on the news agenda and of particular importance.

“We are very excited to be announcing the launch of The Inside, marking a significant business investment designed to improve our insight offering and the first new initiative to feed directly into Emap2, our full services marketing communications team,” said Marcus Rich, MD at Emap Advertising.

“While Emap Advertising already has a well established reputation for producing new consumer insight, The Inside takes us to the next level by introducing a quicker and more responsive service enabling us to react instantly to emerging trends, reflecting the increasingly hectic pace of change when it comes to consumer behaviour.”

Emap: 01733 568 900 www.emap.co.uk