Emap And Nestle Team Up In Cross Media Deal

Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.

The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits branded media platforms, which include; Smash Hits on The Box, the website, smash hits.net, Smash Hits magazine and calendar, the Smash Hits Radio Show and the poll Winners party and tour. The newly launched Smash Hits Television digital channel will also carry on air promotional activity.

The “Smarties Zones” will consist of Smarties branded space on air, in print or on the internet, containing snippets of news gossip and information relevant to Smash Hits and Smarties consumers.

TV sales director for Emap advertising, Darren Khan, said: “This is a fantastic partnership between Emap and Nestle, bringing together two leading brands. This partnership means that Smarties will have continual access to its core target market through every possible route for the next two years and always within a dynamic and exciting environment.”

Marketing director for Nestle Rowntree, Andrew Harrison, added: “Through this deal with Emap we have been able to secure well targeted exposure for Smarties across a variety of media but with the simplicity and efficiency of a one stop shop. We are excited about the potential synergies stemming from this initiative and are delighted to be breaking new ground with Emap as we consider our brands across a broader range of media.”

Emap: 01733 568 900 www.emap.co.uk

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