Emap Nationals has released the first details of its new contribution to the motoring magazine market, a weekly title – Carweek – available on news-stands from October.
Speaking to MediaTel this morning, Emap dealership manager, Tony Ahmet, confirmed that the magazine will be made up of two sections, with up to the minute news and car advice in one section and classified advertising in the other.
The company hopes for sales of around 100,000, competing directly with rival Auto Express which currently holds a circulation of 116,221 (ABC JUL-DEC92).
WEEKLY MOTORING MAGAZINES
COVER
CIRCULATION
PRICE
Auto Trader
£2.00
363,927
Auto Express
£1.15
116,221
Autocar & Motor
£1.25
86,379
Motoring News
£0.75
61,309
Autosport
£1.60
53,486
Car Buyer
£0.50
43,000
Speedway Star
£1.20
30,000
Classic Car Wkly
£0.78
25,449
= first print run
CURRENT EMAP MOTORING MAGAZINES
READERSHIP PROFILES
18-24
25-34
%
%
Car
28
23
Performance Car
35
29
Popular Classics
26
24
Practical Classics/ Car Restorer
21
24
Street Machine
42
23
CIRCULATION
CIRC 000s
Car
125,385
Performance Car
60,023
Popular Classics
56,021
Practical Classics/ Car Restorer
82,006
Street Machine
46,417
Having concentrated on the motoring market primarily over the past couple of months, Emap has just issued a first sales figure of 87,073 for its most recent car launch, Max Power, which appeared in April.
Rates and cover price details for Car Weekly will be available on MediaTel as soon as Emap confirms their release.
Advertising Manager: Richard Wilson
Emap Nationals: 071 216 6200
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