Emap Revenues Rise 9% As Advertising Improves

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group claims to be confident of delivering results in line with expectations.

The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue rose by 9% and underlying group revenues increased by 3% during the same period.

Advertising made a strong come back with B2B display advertising increasing by 11% and consumer magazine advertising up 4%, this will rise to 6% when Closer magazine is included in underlying analysis on 4 May.

Radio airtime revenue from Emap’s analogue and digital stations has also shown a strong growth of 7%, this was largely driven by the national advertising market towards the end of the year.

Due to a highly competitive battle for television audiences, TV revenues dropped by 3%. The main cause for this was carriage fees and interactivity revenues largely offsetting declines in advertising revenues.

B2B recruitment advertising and trade exhibitions also strengthened throughout the year and are expected to increase by 2% and 6% respectively.

UK consumer magazine sales revenue maintained good momentum with an increase of 2%, despite the announcement only a day before the results that UK Style magazine The Face would be suspended and teen mag J-17 would be closed. This is expected to jump to 8% when Closer is included.

Emap is confident that there is a place in the market for men’s weekly magazines. Emap said: “We are comfortable that Zoo, launched in January 2004, is ahead of its original business plan.”

In the US figures for FHM‘s circulation have been maintained at 1.2 million and thanks to a improved advertising mix, advertising revenues have grown by 21%.

Emap: 01733 568 900 www.emap.co.uk

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