Emap Secures Davidoff For Kiss 100 Events

Emap Advertising has secured a deal with Davidoff to promote its new Echo fragrance with a range of branded Kiss 100 events and club promotions.

The campaign, which begins this month, will include on-air promotions, a sponsored club night and a special event at Selfridges, where Kiss 100 DJs will perform an exclusive live set for shoppers.

The club night at the Cookies & Cream venue in London will be pre-promoted on Kiss 100 with special ticket give-aways offering listeners a VIP evening at the club.

Kate Lee from Emap Advertising Broadcast Innovations, commented: “This is an ideal example of Emap Broadcast Innovations working at its very best to deliver our clients objectives, through bespoke activity on and off air.”

Beatrice Boue, a media planner at OMD UK, which negotiated the campaign, added: “This campaign will help Davidoff Echo stand out in a cluttered male fragrance market and adds credibility by targeting urbanite men in their own environment”

In other radio sponsorship news, Classic Gold Digital recently secured a six month deal with Danish Bacon to sponsor Tony Blackburn’s new weekday breakfast show (see Classic Gold Digital Secures Danish Bacon Deal).

Emap: 01733 568 900 www.emap.co.uk

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