Emap plans to change its name to Top Right Group and split into three companies ahead of a potential sell-off.
The publishing group, which is owned by Apax and Guardian Media Group, will be renamed and split into three standalone companies – magazines, events and data.
The Emap name will continue to be used for the magazines operation, which accounts for around 18% of the group’s turnover.
The database business will be called 4C Group while the events unit, which includes World Retail Congress and Cannes Lions, will be re-named i2i.