Espotting Secures ITV For Search Deal
Pay for performance advertising group, Espotting, has been appointed to provide its search and content across ITV’s portfolio of sites, replacing Overture.
The deal will see Espotting provide its search functionality and contextual advertising technology across ITV’s sites. In addition the group will integrate its listings on approximately 45 ITV programme sites.
Espotting’s listings will also be featured on alongside editorial stories, for example, rugby related Espotting listings will be appearing next to sports stories. The deal will be extended to include any new programmes ITV launches.
Commenting on the deal, Colin Ramsay, head of online sales ar Granada Media, said: “As pioneers of content monetisation, Espotting’s experience and credibility in the market made them our partner of choice.”
He continued: “We are very proud and protective of the ITV brand and therefore partner with companies who are second to none in their fields. The Espotting deal will take ITV to the next level of integrating both search and content monetisation solutions in accordance to the look and feel of the ITV brand.”
Daniel Ishag, chief executive of Espotting Media, said: “The depth of our deal with ITV highlights how Espotting works with affiliate partners to monetise different sections of their site, whilst providing highly relevant content. Our Content Monetisation Solution uses a human process, with specialist Content Editors working with our affiliate partners to ensure that we provide the most relevant listings for their users.”
Espotting Media recently appointed former DoubleClick managing director, Matthew Colebourne, as its new vice president of operations (see Espotting Appoints New Vice President Of Operations).
Espotting: 0207 539 0500 www.espotting.com
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