Eurosport and Cable operator Videotron have joined forces to offer Videotron viewers Eurosport Interactive. It will be available to 75,000 London homes which subscribe to the Videotron cable franchise and have access to Videoway interactive technology. The service currently includes the 1995 IndyCar World series motor racing and the Tour de France cycling.
Eurosport Interactive is running the world’s first on air fantasy competition, Dream Team. Viewers will be able to select a driver, a team, and an engine by pressing buttons on their handsets. During the race participants will be updated with news on how their team is faring.
The 1994 Winter Olympics saw the first use of interactive sport on television and proved a success. 46% of Videoway users increased the number of hours that they viewed, while 74% said that it increased enjoyment of the event.
The possibilities to increase direct advertiser awareness are enormous, say Eurosport; Tom Toumazis, MD of sales at Eurosport said “the business is not just about advertising or sponsorship.”
Eurosport: 0171 580 6993
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
