Evening Standard’s Circulation Slips As Freesheets Add Issues
The Evening Standard continues to feel the effects of the London freesheets, dropping 3.4% of its circulation from October to November.
The paper once again saw a fall in its total figure month on month, down almost 9,500 copies to leave it with a circulation of almost 272,500.
Thelondonpaper appears to be winning the battle on the Capital’s streets, boosting its circulation by almost 13% month on month to give it a total of around 425,500 copies.
Meanwhile, London Lite has pushed its circulation up 6%, or almost 22,500 copies. Its total now rests at just over 395,000.
Morning free paper, Metro, and business freesheet City AM, both remained relatively static month on month, with a circulation of 557,496 and 93,736 respectively.
| London Titles | Sep-06 | Oct-06 | Nov-06 | Actual Change (Oct-Nov) | % Change (Oct-Nov) |
| Morning Papers | |||||
| City AM | 90,636 | 92,900 | 93,736 | 836 | 0.9 |
| Metro | 549,713 | 557,258 | 557,496 | 238 | 0.0 |
| Evening Papers | |||||
| Evening Standard | 289,254 | 281,915 | 272,448 | -9,467 | -3.4 |
| London Lite | 359,389 | 372,580 | 395,048 | 22,468 | 6.0 |
| thelondonpaper | 327,120 | 377,525 | 425,508 | 47,983 | 12.7 |
| Total London Papers | 1,616,112 | 1,682,178 | 1,744,236 | 62,058 | 3.7 |
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