Express Deal Struck With Noel’s Party

As reported on MediaTel in September Express Newspapers has finally settled a £500,000 sponsorship deal with Noel’s Garden Party, an extension of the highly successful BBC TV series, Noel’s House Party. The Party will be made up of two live racing events at Doncaster and two at Haydock Park, both of which will take place during the summer. The deal enables Express to target a high ABC1 profile along with a high percentage of under-35s.