Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to advertise on Exterion and TfL’s new premium screens at Canary Wharf.
The biggest ever advertising screens on the London Underground Network, they are the first of a suite of premium ‘Hello London Icons’ to be launched within the next two and a half years as part of Exterion and TfL’s new commercial partnership.
“The high calibre of our inaugural Canary Wharf screen advertisers speaks for itself – from global digital and technology giants, to premium media brands,” said Exterion CEO Shaun Gregory.
“Our ongoing investment in the Hello London Icons programme puts us alongside digital and TV campaigns in terms of reach, engagement and sophistication, and will enhance the customer experience by delivering a modern, world-class estate.”
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Hello London, which officially launched in October, will for the first time allow advertisers to target one audience across more than 400 stations – including all of the London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station, which sees around 30 million journeys a day.
It is expected to generate £1.1 billion for TfL over the next 10 years.
“Hello London will change the face of advertising in Underground and Overground stations, giving advertisers new and dynamic ways of interacting with our customers,” said Graeme Craig, TfL’s director of commercial development.
“The screens in Canary Wharf will enable advertisers to reach more than 54 million people every year and are the first of a number of new digital assets to be introduced.
“Making the best use of our advertising estate is part of a wider commercial approach to generate £3.4bn of non-fare revenue by 2023/24, ensuring we can help the Mayor deliver a modern and affordable transport network.”
