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FEPE to rebrand following ‘seismic changes’ in OOH

FEPE to rebrand following ‘seismic changes’ in OOH

FEPE International, the global body for the out of home (OOH) industry, is set to rebrand as the World Out of Home Organization to reflect the association’s evolution from a European-based body to one that is “genuinely” global.

“Moving on from FEPE is like saying goodbye to a much-loved old friend, but Out of Home is a truly global and rapidly-changing industry in 2019 and moving from FEPE to the World Out of Home Organization reflects these seismic changes,” said president Tom Goddard.

The association’s transformation into the World Out of Home Organization is to take place over the coming months, with brand consultancy Heavenly having assisted with the development of its new name and logo.

Heavenly’s CEO, Richard Sunderland, said FEPE had become an acronym that few could “decode”, even among its members, and did not reflect the international role it now plays.

FEPE International represents out of home media owners, national associations, specialist agencies and suppliers, working to promote and improve the OOH industry on a global scale.

The organisation’s membership spans across the US, UK, Australia, Latin America, India and China. Board members include JCDecaux, Clear Channel and Exterion.

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