FHM.com is set to relaunch

FHM.com is set to relaunch next month with a number of new features to boost users as its magazine brand sees a drop in circulation.

Bauer Media’s men’s lifestyle website will offer new editorial, improved navigation, new video players and more content, according to the company.

Other new features include a new blog from FHM’s global writing team, an extended style and fashion section and a new continuous video player, as well as more commercial offerings.

Some of the sites existing features, such as High Street Honeys and 100 Sexiest Women, have also been enhanced to tie it with its new look.

The relaunch is set to be backed by a substantial through-the-line campaign, according to reports in the trade press.

In the latest ABCe release, FHM.com recorded 1.7 million unique users, while the brand’s magazine title FHM shed around 31,000 copies year on year, leaving its circulation at around 280,000 (see ABC Results Jan-Jun 2008:Mixed Period For Men’s Lifestyle Magazines).

Bauer Advertising: www.baueradvertising.co.uk