FHM Moves Into Paid-For Online Content

Emap-owned FHM.com is moving into paid-for content with the launch of its High Street Honeys Uncut offering.

The subscription only zone will require readers to pay £1 per month for access to a previously unseen database of pictures from the High Street Honeys supplement, which was published with October’s issue of FHM.

The supplement was the result of a long running campaign in FHM to find an unknown girl-next-door to feature on the front cover of the men’s lifestyle magazine. The competition was promoted with a special FHM branded bus, which toured the country’s key cities distributing over 125,000 promotional flyers (see FHM Goes Head To Head With Loaded).

James Carter, FHM‘s publishing director, commented: “FHM prides itself on being in tune with what its readers want from the magazine month in month out. Our extremely successful website provides us with yet another vehicle through which to give readers that bit extra. We are delighted with the success of the High Street Honeys competition and are looking forward to launching High Street Honeys Uncut, which is a proposition I’m sure our readers will be happy to pay for.”

According to recent research form the Newspaper Society, online publishers claim to be making money from charging subscription fees for online content. The study also shows that brands believe they must continue to pour money into online publishing in order to maximise their return on investment (see Online Publishers Believe They Must Up Investment).

Emap: 01733 568 900 www.emap.co.uk

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