Financial Times Is Voted Top European Business Title
The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.
The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of 664,000 leading professionals.
The prestige pink paper was found to have a staggering 20% more readers than its closest competitor The Times, 46% more readers than The Economist and over four times that of the Wall Street Journal Europe.
The FT.com website also emerged as the leading business portal, reaching almost 8% of the overall online European business audience. The site has increased its coverage on the survey by 30% and has more than double the users of its nearest competitor, Economist.com.
The survey highlights the fact that the Financial Times, which has topped the survey for the past five years, is read by more high-income earners, frequent fliers, luxury goods purchasers and business decision makers than any other title on the survey.
Commenting on the findings: Ben Hughes, worldwide advertising director for the Financial Times, said: “The survey reflects the FT‘s position as Europe’s leading business information brand and confirms the appeal of its unrivalled coverage of international issues.”
He added: “For advertisers, the survey confirms that we have maintained – and in the case of FT.com, grown – our leading position, signalling the FT’s unparalleled reach amongst a high calibre, pan-European audience of key decision makers.”
Earlier this month the Financial Times confirmed that it is considering a number of changes to its UK edition as part of a concerted effort to revive its fortunes and improve falling domestic sales (see Financial Times Ponders New Look To Boost Sales).
Financial Times: 020 7873 3000 www.ft.com
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