Freeserve Ads Pay Off

Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.

The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers every day during the twelve week period.

In a statement issued today the company said: “The customer gains for the full year are almost entirely attributable to our renewed marketing activity during the fourth quarter of 2001, which included successful television, radio, press and direct marketing activity.”

John Pluthero, Freeserve’s CEO, added: “Our marketing success caught the competition with its trousers round its ankles and we have entered our post-Christmas period by beating our own records to subscriber acquisition.”

The first phase of Freeserve’s “Freedom Of The Internet” campaign was launched last November and featured a group of nudists engaging in outdoor pursuits (see Freeserve Launches Ad Campaign). The campaign attracted a raft of complaints to the ITC with viewers claiming that the ads were “distasteful” and “offensive” (see ITC Receives Freeserve Ad Complaints). The second phase of the campaign was unveiled earlier this month (see ITC Receives Freeserve Ad Complaints).

Freeserve: 0845 070 0066 www.freeserve.co.uk

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