Freeserve Introduces Skyscraper Advertising Option

Freeserve has introduced “skyscraper” adverts onto its pages for the first time. The adverts run vertically down the edge of the screen, which is thought to allow better integration with content and more creative flexibility. The first advert is for direct flight retailer dialaflight.com and appears in the Holidays and Travel section of FSAuctions. It will run until mid-June.

Caroline Pathy, advertising sales director for Freeserve, said, “Results to date indicate a click-thru rate of 3.89%, which both we and the client are very happy with.”

Freeserve claims a high level of customer confidence in its auction site, saying that 90% of FSAuction users have purchased online and that 60% make purchases at least twice a month. For the duration of the dialaflight campaign, Freeserve will be carrying also be carrying keyword advertising and banner messages in other relevant areas of its site.

Freeserve: 01442 354 285 www.freeserve.co.uk

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