Freeserve Sticks With Hippies For Latest Ad Campaign
Freeserve is launching another multi-million pound advertising campaign to drive uptake of its flat-rate AnyTime internet access package.
The campaign, which develops the existing Hippy theme created by M&C Saatchi, launches later this month and will see a new edit of the TV ad air across the main terrestrial and satellite channels in a burst planned by Walker Media.
A nation-wide radio campaign will alert consumers to door drop activity from WWAV Rap Collins and heavyweight press activity will run in conjunction with an online campaign across Freeserve’s portal and targeted external sites.
Commenting on the campaign, Keith Hawkins, Freeserve’s managing director, said: “Freeserve celebrates its fourth birthday this month and the new marketing campaign demonstrates how we are becoming mature in more than just age. This is a truly integrated campaign with a strong call to action and we are confident it will be successful in attracting new customers to Freeserve AnyTime as we approach the peak selling period.”
The first phase of Freeserve’s “Freedom Of The Internet” campaign, which launched last November and featured a group of nudists engaging in outdoor pursuits (see Freeserve Launches Ad Campaign), achieved notoriety after it attracted a raft of complaints to the ITC with viewers claiming that the ads were “distasteful” and “offensive” (see ITC Receives Freeserve Ad Complaints).
Earlier this year, Freeserve, hinted that it could be renamed Wanadoo by its French owners as part of a multimillion pound rebranding campaign (see Freeserve Could Rebrand As Wanadoo). The internet service provider, which was acquired by Wanadoo just over two years ago (see
Freeserve: 0845 070 0066 www.freeserve.co.uk
Recent New Media Stories from NewsLine BTLookSmart Boosts Global Management Team Yahoo! UK And Ireland Appoints New Sales Manager Big Brother’s Cross-Media Platforms Deliver Audience
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left