Freeserve Ups Stakes With Broadband Price Cut
Freeserve has raised the stakes in the broadband price war by announcing plans to cut the cost of its high-speed internet package by 7%.
The move, which will reduce the cost of Freeserve’s monthly subscription fee to £27.99, matches the price cut implemented by its main rival, AOL, earlier this month (see Broadband Connections Break The One Million Mark).
Freeserve is hoping that the new low cost package will encourage an increasing number of customers to upgrade to broadband, and is offering 150 free text messages, 20 free photos from its digital photography service and one month’s free membership to the Freeserve music club as an added incentive.
Commenting on the initiative, Keith Hawkins, Freeserve’s MD of marketing, said: “Awareness of broadband is growing considerably and Freeserve is capitalising on this. We firmly believe that price isn’t the only consideration when consumers are choosing their broadband provider. Customer service and content are just as important and this offer demonstrates that Freeserve can provide the best of each.”
The demand for high-speed internet access is increasingly steadily and the latest figures from communications regulator, Ofcom, show that that more than one million UK households now have a high-speed broadband internet connection (see Broadband Connections Break The One Million Mark).
A recent report from Continental Research suggests that this popularity shows no signs of slowing, with around 700,000 homes planning to upgrade to broadband within the next twelve months (see Research Reveals Growing Consumer Interest In Broadband).
Last week Freeserve announced that its advertising sales director, Caroline Pathy, has resigned from her post after three years to relocate to Geneva (see Freeserve’s Ad Sales Director Resigns After Three Years).
Freeserve: 0845 070 0066
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