Freeview Develops New Brand To Raise Awareness Of Platform

Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.

‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across Freeview’s communications, including in-store material, marketing collateral, PR and online. Point of sale material will include leaflets, tent cards and TV vinyls, as well as pocket guides for staff.

“The digital TV landscape can be a confusing and complex place for consumers. Freeview’s success is built upon the simplicity of our offering combined with a fantastic channel line-up and great value for money,” said head of strategic marketing at Freeview, Liz Reynolds.

“Free TV Land celebrates everything that viewers love about Freeview. We’re seen as the home of free digital TV and our new creative gives us a more defined personality and identity, enabling us to build a stronger ongoing relationship with our viewers.”

Freeview has enjoyed ongoing success and strong growth since its launch in 2002, with user figures of the platform nudging ever closer to overtaking Sky’s dominance.

Freeview: 08708 80 99 80 www.freeview.co.uk