FT.com launches new mobile version of website

The Financial Times has launched a mobile version of its website, in a bid to attract younger users, following the news that FT.com reached the 1 million user mark for the first time.

The website, which will be available to mobile users at m.ft.com, will be consistent with the new FT.com design but will offer a new touch screen interface, faster access to content, improved search tools and the ability to customise and follow stock options.

Rob Grimshaw, managing director of FT.com, said: “We asked our tech-savvy readers what they wanted to see in the new mobile version of FT.com and we incorporated their feedback into the new site.

“We found that many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content. We have already seen strong demand from clients for sponsorship opportunities.”

The site will be optimised for the iPhone and BlackBerry, which will account for over 60% of FT.com mobile traffic, in order to engage a younger demographic.

Over the next three months, the FT plans to launch phase two of the new mobile site, with interactive mobile charting so that users can quickly access company information and data on the go as well as a dedicated iPhone application.

Financial Times: 0207 873 3000 www.ft.com