FT Group Merges On- And Offline Ad Sales

The Financial Times Group has integrated the advertisement sales of its internet businesses with its established newspaper and magazine teams. Two new merged sales operations have been formed, the first incorporating the Financial Times newspaper with FT.com, and the second merging the group’s personal finance products.

David Walsh, ad director for the Financial Times, will be responsible for the new newspaper sales division, which will present to advertisers an international business audience reached by both the print and online versions of the Financial Times. Jane-Emma Peerless, ad director at FT Business, will head up the second division, which will integrate the group’s 13 business and financial magazine titles with FTYourMoney.com. The scheduled launch of investorschronicle.co.uk this autumn will create a community of print and online personal finance products serving UK advertisers.

Both teams will jointly contribute to selling advertising for FTMarketWatch.com, the online provider of real-time market information.

Commenting on the changes Stephen Hill, chief executive of the Financial Times group, said: “The group includes the Financial Times newspaper, a portfolio of successful magazines and a growing range of highly targeted online services. Integrating their respective advertisement sales operations will further enhance our customer service by making it easier for advertisers to access the key audiences we can offer either online or via newsstands.”

Financial Times: 020 873 3000 FT Business: 020 7896 2000