Global creates first in-house ad for Capital
Global has created and produced its first in-house campaign for Capital radio.
The campaign, “Play Capital”, will run on TV, cinema, social media and Global’s UK-wide outdoor estate with planning by PHD.
The 30-second TV spot will run on Sunday’s episode of Love Island on ITV1 and will be broadcast nationwide over the next month on ITV1, ITV2, ITVBe, ITVX, Channel 4 and Sky.
The ad will show in cinemas before new releases like the Barbie Movie coming out on 21 July starring Margot Robbie and Ryan Gosling.
The “Play Capital” campaign will also appear on digital screens and buses across Global’s outdoor network as well as on YouTube, Facebook, Instagram, TikTok and Twitter.
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