Global Newspaper Revenue Rebounds But Circulation Dips
Newspaper advertising revenues are finally on the upswing as the world economy recovers, according to the latest annual survey of World Press Trends.
The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by 0.12%.
The survey results announced during the 57th World Newspaper Forum, revealed that newspaper websites have doubled since 1999, while the global internet advertising market topped $10 billion in 2003 and continues to grow steadily.
The global number of free dailies has also grown dramatically over the past year rising by 16%, with free newspaper advertising revenues increasing by 1.5%.
WAN director general, Timothy Balding, said: “2003 was yet another year of great changes and challenges for newspapers. The pressures on the circulation of newspapers continued, but newspapers showed a greater willingness than ever before to innovate and experiment with strategies to win new readers.”
World Association of Newspapers: www.wan-press.org
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