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Good News For Commercial Radio
The latest Quarterly Survey of Advertising Expenditure (Jan-Mar 96) showed a 4.5% share for Commercial Radio amongst other advertising mediums. The Advertising Association’s report confirms a growth of 12.7% (4% being last year’s figure) and establishes Commercial Radio as the fastest growing advertising medium.
Commercial Radio now has a 4.4% share of the Moving Annual Total, the highest ever annual share of the market..
The Radio Advertising Bureau: 0171 306 2555
