Google And NBC Universal Sign Ad Partnership

NBC Universal has signed a multi-year advertising partnership with Google that will see the search engine sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller.

The two companies will also work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ads advertising platform.

Advertisers using the Google TV Ads platform will be able to reach NBCU Cable’s national audience and gain access to viewership data, enabling them to make real-time adjustments to their campaign.

Mike Pilot, president, NBC Universal Sales and Marketing, said: “We’re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising.

“This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients.”

NBCU and Google have also agreed to work jointly on adapting the Google TV Ads platform for local markets.

As part of the agreement, NBC Universal will maintain its direct relationships with agencies and advertisers and can set parameters around the purchase of the available ad time.

The two companies will share in all ad revenue and explore innovative ways to expand the partnership in the future, including adapting the platform to add local inventory.

NBCU and Google will also collaborate on a series of custom marketing and research projects using the Google TV Ads platform.

“We’re pleased that NBCU will make some of its inventory available on Google’s TV Ads platform,” said Laura Desmond, CEO of Starcom MediaVest Group. “The partnership will generate real value for our clients by providing us with a more measurable–and actionable–understanding of how consumers engage with content.”

Google: 020 7031 3000 www.google.com NBC Universal: www.nbcuni.com