Google Boosts Its Internet Dominance
Internet search engine Google has surged ahead yet again, with the latest figures from Nielsen//NetRatings showing that 706 million searches were undertaken in the UK in August, 30 million more monthly searches than six months ago.
This 4.4% increase in the use of Google in Britain means that 16,000 searches are conducted every minute in the UK, which is a rate of 264 every second.
There was over half a billion (546 million) click-throughs or results clicked on. This indicates an 18% increase on February 2006. The company boosted its share of all UK click-throughs by 3% points over the past year, from 65% to 68%.
| THE TOP 10 SEARCH ENGINES | |||
| Rank | Search Engine | Share of UK click-throughs Aug 06 | Change in share % points since Feb 06 |
| 1 | 68.00% | 2.80% | |
| 2 | Yahoo! | 9.10% | 0.10% |
| 3 | Ask.com | 7.80% | -0.80% |
| 4 | MSN/Windows Live | 5.80% | -1.10% |
| 5 | AOL | 4.10% | -1.00% |
| 6 | Orange* | 1.80% | 0.20% |
| 7 | My Way / My Web | 1.30% | 0.30% |
| 8 | Tiscali | 1.20% | -0.10% |
| 9 | AltaVista | 0.20% | -0.20% |
| 10 | Dogpile | 0.10% | 0.00% |
| E.g. In Aug 2006 Google Search was responsible for 68% of all click-throughs by UK searchers | |||
| Source: Nielsen//NetRatings UK MegaView Search, February – August 2006 (*Orange previously branded as Wanadoo in Feb 06) | |||
Google: 020 7031 3000 www.google.co.uk/
Nielsen//NetRatings: 01865 732 388 www.nielsennetratings.com