Granada Seeks Sponsor For New Reality-TV Series
Granada Enterprises is currently seeking a broadcast sponsor for its forthcoming reality-TV series, Hell’s Kitchen, which will see Gordon Ramsay employ a team of celebrities to work in his restaurant.
The new live programme will see ten celebrities, with little or culinary experience, receive a week’s training before trying their luck in the kitchen, where viewers can watch how they cope with the pressure of working for one of the UK’s leading chefs.
Food critics and celebrities will be invited to sample to cuisine, which Ramsay insists must live up to his usual high standards. However, it will be the viewers who finally get to decide which member of staff has shown the most passion for the business and deserves to win the series.
Advertisers are being offered exclusive broadcast sponsorship of the series on ITV1 and ITV2, as well as an opportunity for online exploitation, phone voting sponsorship, SMS merchandising and licensing.
The programme will see the group of aspiring celebrity chefs live on-site and footage from inside and outside the specially created restaurant, which will only be open for a limited period, will be captured for live broadcast.
The series follows the recent success of Channel 4’s Jamie’s Kitchen, which attracted an average of 3.5 million viewers keen to follow the development of a group of underprivileged teenagers through chef school, and then later in Jamie Oliver’s new restaurant.
Channel 4 chief executive, Mark Thompson, described the series as prime example of public service broadcasting, saying: “Some people believe that the programme has done more to change attitudes and influence decisions among potential employers and employees than any recent initiative” (see Thompson Confirms Channel 4’s Public Service Commitment).
Granada Enterprises: 020 7396 6000 www.granadaenterprises.com
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