Havas Media Group has appointed Publicis Media’s Gordana Buccisano as EVP, global client transformation.
Based in London, Buccisano is expected to drive “transformational change” in her new role by helping to unlock new client solutions and untapped business potential.
She joins from her position as head of business strategy and commercial planning at Publicis Media’s global client practice, where she worked with clients including Coty, Oracle, Mondelez and Nestle, and last year launched the network’s global commerce practice.
Prior to this, Buccisano held senior positions across Publicis’ agencies Performics and Zenith, and in total has over 18 years experience in client-focused roles.
“It is a great honor to join Havas Media Group, and to be trusted with the task of driving our clients’ transformational agenda enabled by the technology and data solutions now available to us,” said Buccisano, adding that the rate and scale of change is greater now than “at any time in our working memory”, and “ultimately driven by consumers”.
“I strongly believe that we have the creativity, data, and, increasingly, the technology to make a difference and to be the partners for growth that our clients need.”
In her new role, Buccisano will report into Marc Schader, Havas Media Group’s chief client officer, who said: “Gordana’s understanding and expertise in global client management and digital marketing, as well as her reputation for excellence in commercial matters, make her a wonderful fit for the new Havas Media mission.”
